Why the Netflix series ‘House of Cards is’ admired so much?

House of cards was originally introduced in 1990 on the BBC channel as a part of their new mini-series. It was based upon the American political thriller novel ‘Houses of Cards’ by Michael Dobbs. However, the Netflix series which was aired in 2013 on the online streaming service for the first time, is a modified reproduction of the original 1990 BBC one by Beau Willimon.

What is the series about?

The series ‘House of Cards’ is a show filmed in the capital of the USA (Washington D.C) and the plot surrounds the story of a congressman known as Frank Underwood and his wife Claire Underwood who both are equally ambitious about politics and their positions in it. Frank being a Democrat from the 5th congressional district of South Carolina, has been nominated for the position of secretary of state. This is where the series takes a turn when Frank begins to plot and plan to gain power with the support of his wife. House of Cards is an epitome of the ruthless exploitation and betrayal that politics brings along.

Why does it seem so fascinating?

One of the basic reasons for the hype of ‘House of Cards’ is because of the number of times it has been remade, each time depicted according to the present time. The book was the raw version and its depiction was the British version of the 1990 show. Later when influenced by the British version was remade into the American style keeping in mind the American political history and the tactics being used very much today, House of Cards was meant to be nothing less than spectacular from the beginning.

Nonetheless, it is not your every-day drama and is not for every sort of audience either because of the much different genre that it features. However, the way it does feature enticing political plot twists and the endurance of the ruthless manipulative sides of being a politician, the show is declared as one of the most amazing series to have been aired. Viewing the ratings and the fan following of the show, it seems as if the general public admires fictional politics much more than the real one.

Besides the plot, what really has pushed the show this far is the strong admirable cast, putting soul in every character in all the right angles. The characters are what draws the audience’s attention and extend to its eternal grasp if the concept of every character is as strongly built as it is in this show.

Was this a gamble for Netflix?

Since the Netflix concept is the future of television because of its convenience, all episodes were available at once and content viewing without the interruption of advertisements. Although there were other original Netflix shows before ‘House of Cards’ but they were mere testers, it was this show that was Netflix’s major breakthrough as an efficient streaming service. Evoked by the new concept of Netflix and the quality content this show had offered, the viewers kept coming for more.

An average person spends around 53 minutes on the Instagram application, scrolling down thousands of posts uploaded by accounts they have followed and this is the number only of the average users yet.

There must be something this appealing on the Instagram site that keeps the users hooked to spend so much time on the application daily, what is it exactly? Instagram is a social networking site that mostly makes use of visual contents to attract users and due to the strong competition, a persuasive video content is extremely important.



Tips for the best videos

  • First glance: On our slippery smart phone screens, it is easy to scroll through long lengths on Instagram instantly, most users may not even stop at a certain post to carefully examine it. Your video content needs to be short and precise and appealing at first glance, something as appealing that would make the users hold their impatient thumbs and read.
  • Insert Text: Like mentioned earlier, it is highly unlikely users view your content before they scroll right over it, thus another tip to make your videos more appealing is add a huge text on the thumbnail, showing what exactly the video is about, similar to the caption but on the video to make it seem more enhanced and readable.
  • Video to make sense: Instagram videos are not very lengthy, thus they need to provide efficient content in a limited amount of time. Your content of the video needs not only be short but should cover up exactly what you mean to portray, in the most precise way possible. Make sure your video makes sense and provides the users what they hoped they would see when they stopped for this video content.
  • If they are ads, they should not look like one: There are numerous amounts of Instagram advertisements but since they look like advertisements, people tend to pass through it. If your videos are based upon advertisements, the very element of ads needs to be diminished for the customer to not scroll pass it. It can be something as natural as a simple girl applying a lipstick of the brand your ad concerns, users would actually stop to see how she does it and how does it look afterwards. Providing the link in the caption may eventually lead them to your brand.
  • Increase Followers: Instagram is powered by millions of users and every minute a new user signs up. They love to engage with videos that contain useful content. You can follow multiple people and ask them to follow you back. This tip helps a lot. However some marketers also buy instagram followers cheap for getting instant results. It’s your choice to do work or buy them for fast results.
  • Dimensions: unlike the other social networking sites, Instagram is something you cannot just post a video on of any dimension and expect it to be viewed efficiently, it does not allow its content to be zoomed in to be played. Thus the shot should be taken vertically. To be more precise, the most suitable video dimensions to be used on the site are 864 pixels (width) by 1080 pixels (height), along an aspect ratio of 4:5
  • Quality: the last and not the least is to increase the quality of your content and the video itself. If the users have stopped by to view the video, they should be provided with they have been promised for. It also increases engagements.